A BRAND WORDSMITH / Strategist

 

A DIGITAL SWISS ARMY KNIFE / Experienced Entrepreneur

 

&

a Creative Polymath

CURRENT PROJECTS | Brand Conception | Go-to-Market Strategy

INNOVATING CONSUMPTION

 

I am currently researching projects that will help consumers track their consumption and safe disposal via innovative recycling models [Coming soon]

UNITED NATIONS SOCIAL IMPACT PROJECTS

 

I was selected by the United Nations Innovation lab, unleash.org to develop global grassroot projects with a measurable impact that can help nations get closer to Sustainable Development Goals 2030

 

STARTUP PROJECTS | Brand Strategy | Product Development

VELEZA MOBILE APP

 

Veleza offers an easy way to discover and shop skin care products that match skin type. I worked with the founders and product team of the beauty app, to launch the product in the UK market

 

TAGPIN | TAGSHOP

 

TAGPIN | TAGSHOP is digital tool and integrated checkout that allows digital publishers to 'tag' related brand products directly on their inspirational imagery and earn when the customer clicks or buys, thus capturing consumers desire at the source of its inspiration

LETZ [ CANADA ]

 

LETZ mobile app offers a universal loyalty wallet that allows consumers to combine their loyalty point programs into a single monetary value and spend it towards personalised rewards via the mobile app

PARTNERSHIPS | Creative Direction | Project Management

CUTLER AND GROSS 

 

Cutler & Gross partnered with London College of Fashion to give four students the opportunity to creatively reinvent the iconic #0734 sunglasses frame. I was appointed by London College of Fashion to manage the creative direction and launch of the project

 

 

CORDWAINER COLLEGE

 

Cordwainers College, part of London College of Fashion is a global leader in footwear and accessories education which, throughout its 125-year history, has supported, shaped and influenced the best names in foot-wear industry. I was tasked to capture the history of the college in a series of video shorts

 

LCF ALUMNI PROJECT

 

London College of Fashion is a leading global provider of fashion education. I led a research project to identify the college's inspirational alumni, inorder to celebrate their success on the university-wide digital channels

LCF COLLEGE SHOP

 

I collaborated with London College of Fashion and Kingly Court to create 'College Shop', a one-stop pop-up shop in the heart of London's Carnaby Street, showcasing some of the most promising and exciting ready-to-wear, footwear and accessory designers from University of Art's college alumni.

 

COMMUNICATION | Marketing Strategy | Campaign Management

SKIN STORIES  

 

Skin Stories is the editorial channel for Veleza beauty app, I  was commissioned to develop the marketing and editorial calendar for the mobile app

 

BABY MORI 

 

Baby MORI offers luxury baby clothing via an innovative subscription model. I was commissioned to launch the brand editorial channel

 

BE MY HENTSCH MAN

LITTLE BLACK JACKET

OMORIVICZA GOLDEN DROP

WILLIAM TEMPEST WEB

BE MY HENTSCH MAN

LITTLE BLACK JACKET

OMORIVICZA GOLDEN DROP

WILLIAM TEMPEST WEB